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Kraken to overhaul app with AI investing assistant
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- DeepHorus
Kraken, a major cryptocurrency exchange, announced a significant overhaul of its mobile app, integrating an AI-powered investing assistant designed to recommend trades and tailor investing tools around users' financial goals. The move comes as crypto exchanges increasingly compete to offer personalized financial services beyond basic trading features, aiming to attract a broader user base. The redesigned app will help users pursue goals such as buying a home, saving for retirement, or building an emergency fund, according to a company announcement.
The new feature, dubbed "financial intelligence," continuously monitors markets, identifies investment opportunities, and recommends trades, but does not execute transactions autonomously. Every recommendation requires the user's approval before a trade is placed, positioning the technology as a decision-support tool rather than an automated trading system. Users begin by setting financial goals and preferences, allowing the app to tailor its interface and recommendations around those objectives, simplifying navigation away from complex trading tools.
According to CNBC, the app uses a user's risk tolerance, funding preferences, and financial profile to generate a suggested portfolio for review and adjustment before investing. Once invested, it provides personalized portfolio updates and investment suggestions tailored to each user's holdings. Kraken chief data officer Kamo Asatryan emphasized that the technology aims to give everyday investors the same market awareness as the exchange's most active traders through continuous monitoring and plain-English interaction.
Asatryan stated, "There's an opportunity for everyday people to become high-frequency traders and do so using plain English." This reflects a broader industry trend where crypto exchanges and fintech firms are embedding AI into trading platforms, allowing users to analyze markets, manage portfolios, and place trades through conversational interfaces. In June, OKX launched a beta marketplace for AI agents to transact autonomously, while Coinbase introduced a tool for AI agents to make payments and trade cryptocurrencies using its x402 protocol.
Fintech firm Revolut also upgraded its Revolut X exchange in recent weeks, enabling customers to connect AI assistants like Claude, Gemini, Cursor, and OpenClaw to analyze markets, backtest strategies, and place orders through natural-language prompts. Similar to Kraken's platform, users must review and approve every trade before execution. This cautious approach ensures human oversight while leveraging AI capabilities.
The adoption of AI-driven trading is accelerating. Last month, Chainalysis reported that agentic payment activity on Coinbase's Base network had surpassed 100 million transactions. While transaction growth has stabilized, higher-value transfers have become more common, suggesting AI-driven payments are moving beyond micropayments and early experimentation. This trend indicates a maturing ecosystem where AI tools are gaining trust and utility among crypto users.
Looking ahead, Kraken's AI-powered overhaul positions the exchange to compete more aggressively in the expanding financial services landscape. By combining goal-based planning with continuous market monitoring, the app could attract users seeking accessible investing tools. However, the success of such features will depend on user adoption and the ability to maintain security and regulatory compliance in an evolving crypto environment.
