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Volvo Electric semi trucks charge up American Truck Simulator
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- DeepHorus
Volvo Trucks has introduced its first-ever battery-electric semi trucks into the popular driving simulation game American Truck Simulator, marking a significant milestone for both the company and the virtual trucking community. Players can now drive the Volvo VNL Electric and VNR Electric, making these the first electric heavy-duty trucks featured in the game. The move aims to showcase Volvo's electric vehicle technology to a broad audience of truck enthusiasts, including professional drivers.
American Truck Simulator, developed by SCS Software, boasts a diverse player base of over 7 million users worldwide, ranging from casual gamers to real-life truckers. Unlike racing games, the simulator focuses on authentic cargo hauling, earning money, and building a logistics empire. The addition of electric trucks allows players to experience zero-emission driving while navigating realistic routes across American landscapes, from Arizona deserts to Chicago streets.
The Volvo VNR Electric, first introduced in the US and Canada in 2020, is already operating with over 750 units on the road, collectively logging more than 30 million miles. The newer Volvo VNL Electric, unveiled earlier this year at the ACT Expo, features an advanced e-axle configuration, ePTO technology, and extended range compared to the regional-haul VNR. Both models are now digitally accessible in the latest game update.
By integrating electric trucks into the simulator, Volvo hopes to educate and inspire a generation of virtual drivers about the benefits of battery-electric vehicles. Peter Voorhoeve, president of Volvo Trucks North America, expressed excitement about introducing their trucks to millions of enthusiasts, emphasizing the authentic driving experience the game provides. He noted that the most modern trucks on North American roads are now part of the simulation.
The inclusion of electric semi trucks in American Truck Simulator could influence real-world adoption by normalizing electric trucking among a wide audience. Industry observers, including Electrek, praised the move as a genius marketing strategy, highlighting that no other manufacturer had previously added a BEV to the game. This could encourage other truck makers to follow suit and promote electric mobility through gaming platforms.
Looking ahead, Volvo's partnership with SCS Software may pave the way for more electric vehicle integrations in gaming. As battery technology improves and electric trucks become more common, such virtual experiences could help bridge the gap between curiosity and real-world acceptance. The addition of solar energy solutions in the game's ecosystem further reinforces the growing trend of sustainable transportation in both digital and physical realms.
