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Nothing’s good-looking Watch 3 Pro smartwatch is just $69

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The CMF by Nothing Watch 3 Pro, a budget-friendly smartwatch known for its blend of style and functionality, is now available at an unprecedented low price of $69 on Amazon. This marks a significant discount from its typical price range of $79 to $99, making it an attractive option for cost-conscious consumers seeking a feature-rich wearable. The deal applies to all color variants of the device.

CMF by Nothing, a sub-brand of the tech company Nothing, launched the Watch 3 Pro as a platform-agnostic smartwatch compatible with both iOS and Android. It features a 1.43-inch OLED display, a stark contrast to many fitness trackers that omit screens to reduce costs. The watch boasts an impressive battery life of up to 13 days under normal use, with always-on display users reporting two to three days between charges.

Key specifications include dual-band GPS for accurate workout tracking, IP68 water and dust resistance, and a four-channel heart rate sensor. The Watch 3 Pro supports 131 sports modes and integrates with popular apps like Strava and Apple Health. Currently, it costs $20 less than the screenless Google Fitbit Air, highlighting its value proposition in the budget segment.

The reduced price makes advanced health and fitness tracking more accessible to a wider audience. For users who have struggled with smartwatch adoption due to battery anxiety, the longevity of the Watch 3 Pro eliminates a common barrier. Its stylish design, including various bezel shapes and color-coordinated straps, also appeals to those who prioritize aesthetics in a wearable.

Tech enthusiasts and reviewers have noted the Watch 3 Pro's comfort and visual appeal. One user reported receiving compliments on the light green model, though the larger case size may be less ideal for sleep tracking. The Nothing X app offers extensive customization options, from complication-heavy watch faces to purely decorative styles, catering to different preferences.

For those seeking an even more affordable option, the CMF by Nothing Watch Pro 2 is also on sale at $39, down from $55. The Pro 2 offers upgraded GPS, a more accurate heart rate monitor, longer battery life, and a slightly larger screen. However, the Watch 3 Pro retains swappable bezels and shares the same app ecosystem, providing a compelling balance of features and price.

Looking ahead, the deep discount may signal a clearance ahead of a new model release, or a strategic move to capture market share in the competitive budget smartwatch arena. As wearable technology becomes increasingly commoditized, such aggressive pricing could pressure competitors to lower their own prices. For now, consumers stand to benefit from a rare opportunity to own a premium-looking, feature-packed smartwatch at a fraction of its usual cost.