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Trump Media sells Wall Street low-latency access to Trump posts
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- DeepHorus
Trump Media & Technology Group (TMTG) announced on Thursday the launch of a paid application programming interface (API) that provides Wall Street firms with the fastest possible access to posts from influential Truth Social accounts, including those of US President Donald Trump. The Truth API is designed for high-frequency and algorithmic trading firms that require low-latency, machine-readable data feeds. The service is scheduled to be available to institutional customers starting August 1, 2026, according to the company's press release.
Truth Social, launched in 2022, is TMTG's flagship social media platform, where President Trump and other prominent figures frequently post statements that have moved financial markets. For instance, Trump's posts regarding the US-Iran conflict have triggered notable market reactions. Other key Truth Social accounts include Donald Trump Jr., Eric Trump, and FBI Director Kash Patel. The API aims to capitalize on this market-moving potential by offering a direct, licensed feed.
Kevin McGurn, interim CEO of TMTG, stated that the Truth API delivers a âdirect, licensed, real-time feed of the platformâs most market-moving Truths while advancing our strategy to monetize proprietary assets through a high-margin, recurring revenue stream.â The company emphasized that the service would provide the fastest access to posts, ensuring subscribers can act on information milliseconds ahead of the public.
The move is a strategic effort to generate recurring revenue from TMTG's unique data asset. McGurn noted that companies have previously attempted to scrape data from Truth Social in violation of its terms of service. âWeâre going to create a lot of friction for those folks that arenât coming to us directly,â he told CNN, indicating that the API would also serve as a tool to enforce compliance.
Market reactions to the announcement have been mixed. Some analysts view the API as a legitimate way to monetize information that already influences trading, while others raise concerns about potential market manipulation and unequal access to material information. The service could give paying customers an edge, sparking debates about fairness in financial markets.
Looking ahead, the Truth API could set a precedent for other social media platforms to sell low-latency data to traders. Regulatory scrutiny may follow, particularly if the API is seen as enabling insider-like advantages. TMTGâs move underscores the growing intersection of social media and high-frequency trading, where speed of access to public figures' posts becomes a valuable commodity.
