- Published on
Snap and LinkedIn are fighting back against a flood of low-quality AI content
- Authors
- Name
- DeepHorus
Snap and LinkedIn are taking a stand against the growing flood of low-quality AI-generated content on their platforms. Snap announced it will no longer recommend wholly AI-generated videos in its Spotlight feed, aiming to prioritize "authentic creativity from real people." The policy takes effect this month, though videos edited with Snapchat's own AI tools remain eligible and will carry transparency labels. The company reports that Spotlight contributors have grown by over 120 percent, but it has not disclosed how much of that growth stems from AI-generated material.
Snap's move comes as AI-generated content becomes increasingly prevalent across social media. A study by Kapwing found that 21 percent of YouTube Shorts are already AI-generated, and Instagram and Facebook likely face similar levels. Even OpenAI's video app Sora has struggled to gain traction. LinkedIn, meanwhile, is drowning in AI-produced posts, prompting the professional network to roll out a dedicated "AI slop" reporting button.
However, LinkedIn's new reporting tool is not without flaws. The button is vulnerable to misuse, and it requires users to accurately identify and understand what constitutes "AI slop." This places the burden on regular users, who may inadvertently report legitimate content or fail to report actual AI spam.
The broader implications are significant for platform moderation. As AI tools become more accessible, platforms must balance fostering human creativity with keeping feeds meaningful. Snap's transparency labels could set a precedent, but enforcing such policies across the industry remains a challenge.
Looking ahead, more platforms are likely to adopt similar measures to preserve content quality. The key will be developing automated detection systems and clear guidelines. For now, Snap and LinkedIn are taking the first steps, but the fight against low-quality AI content is far from over.
