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Insta360 Products to Launch AI Voice Assistant, Integrating Alibaba Qwen and Gemini Models by Region
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- DeepHorus
On August 7, Insta360 announced the launch of an AI voice assistant for its GO Ultra thumb camera. The feature integrates different large model solutions depending on the region: Alibaba's Qwen large model for mainland China, and Google's Gemini model for Hong Kong, Macao, Taiwan, and overseas markets. Translation results can be broadcast directly through the camera's built-in speaker.
The GO Ultra is a thumb camera released by Insta360 in August last year. It features a 53-gram cube-shaped body, a 1/1.28-inch large sensor, and a 5nm AI chip, supporting 4K60fps high-frame-rate video recording, priced at 2,598 yuan. The launch of this AI voice assistant is a significant software upgrade following the hardware release.
According to the official introduction, the AI voice assistant is built around Insta360's proprietary technology, integrating the multimodal capabilities of Alibaba's Qwen large model and the photo-Q&A capability of the Qwen app. Voiceprint recognition and intent determination are performed on-device, while the cloud handles complex tasks such as Q&A, mode switching, and translation. Users can wake the assistant with the voice command "Hey Kira" or by long-pressing the shutter button while the device is off.
In terms of functionality, the AI voice assistant integrates three capabilities: face-to-face mutual translation supports real-time two-way translation, covering scenarios such as asking for directions, ordering food, and shopping; photo Q&A, with user authorization, can capture the camera feed to identify street signs, buildings, dishes, and other content, providing voice feedback; and voice Q&A, without using the camera, directly responds to general queries like weather and routes.
Insta360 founder Liu Jingkang previously commented on the update on Weibo, saying it would "redefine the thumb camera" and predicted it could become the personal AI assistant with the largest installed base and shipments in the market, aside from Meta. This statement highlights the company's expectations for deep integration of AI and imaging devices, and also reflects the trend of smart hardware transitioning toward AI interaction.
With the addition of the AI voice assistant, the thumb camera, originally focused on shooting, is evolving into a lightweight intelligent interaction terminal. In the future, similar devices are expected to play a greater role in scenarios such as travel, translation, and life assistance, but privacy protection and functional practicality still require continuous optimization.
