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X replaces its revenue-sharing program with ‘Original Content Rewards’
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X is replacing its revenue-sharing program for content creators with a new Original Content Rewards initiative set to launch on September 8th. The change ends a controversial system that underwent numerous revisions under Elon Musk's leadership. The new program aims to reward creators who produce original material rather than those who exploit loopholes or post clickbait.
To qualify, creators must have at least 500 verified followers and earn at least 500,000 Home Timeline impressions from verified users over the past 90 days. Earnings will be based on qualified impressions, which are unique views from Premium subscribers on the Home Timeline feed where at least half of the post is visible. Original content includes reporting, analysis, user-captured photos and videos, and graphics or illustrations created by the user, including memes.
Commentary and reactions still count, provided they add something meaningful, according to X's guidelines. Simply repurposing others' content or replying to posts will not generate income under the new system, theoretically. The company stated in its announcement that the goal is to shift focus away from gaming the system.
Allegra Jacchia, Senior Product Manager for Creators at SpaceXAI, said on X that the program was created to 'reward the creators who bring original ideas, expertise, creativity, and unique perspectives to 𝕏 -- not those who have become best at gaming the system.' She emphasized that the design specifically targets those who add value rather than exploit the platform. This statement underscores X's intent to pivot toward quality content and away from engagement-bait tactics.
Creators already participating in the existing revenue-sharing model will continue earning through September 7th, just before the new program begins. The transition represents another major adjustment for those who have weathered a turbulent period on the platform. While the new criteria may reduce spam and low-effort engagement, it also raises questions about how X will verify originality and enforce these rules consistently.
Moving forward, the success of Original Content Rewards will depend on transparent enforcement and creator trust. If the program delivers on its promises, it could reshape how influencers and journalists monetize their work on X. However, skeptics may remain cautious given the platform's history of sudden policy changes.
