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360 to 'reinvent' with AI
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- DeepHorus
On August 17, Zhou Hongyi, founder of 360 Group, released an all-staff letter titled "Driving Business Innovation and Organizational Change with Leadership," announcing that the company will further upgrade its "All in Agent" strategy and aim for an AI-native organizational transformation. In the letter, Zhou emphasized that this transformation is not an ordinary leadership upgrade for cadres, but a starting point for 360 to "re-entrepreneur with AI."
Zhou pointed out that in the process of transitioning to an AI Native organization, managers at all levels are the first responsible persons for cultivating super individuals and building super teams. He required managers to transform from "approval machines" to "coaches and commanders of super individuals," and to personally dive in, first evolving themselves into "super individuals" proficient in AI. This proposal aims to shift the organization from management-driven to innovation-driven.
To implement the transformation, Zhou put forward three clear requirements for managers at all levels: vigorously promote innovation and change, accelerate business and product breakthroughs; fully advance organizational reshaping so that management roles truly serve frontline innovation; and continuously learn and iterate, proactively master AI tools. Each requirement demands that managers produce tangible results, not just talk about concepts.
In terms of specific assessments, Zhou required each cadre to promote at least one AI product or business innovation, run through at least one core process reconstructed by AI, and produce at least one substantive achievement completed personally using AI. These indicators will be directly incorporated into managers' annual assessments, meaning the transformation is no longer just a slogan but is linked to performance.
To ensure the implementation of the transformation, 360 also initiated supporting adjustments at the organizational level. This includes promoting organizational flattening, guiding grassroots managers to return to individual innovation; accelerating the AI-native transformation of product and R&D teams to improve technical R&D efficiency; and increasing campus recruitment to promote a younger talent structure. These measures aim to structurally eliminate hierarchical barriers that hinder innovation.
Zhou has long valued AI. In March this year, during a dialogue with writer Liu Cixin at the 2026 China Science Fiction Conference, he said that AI applications are not limited to replacing routine work; if artificial intelligence is not developed, human civilization may face stagnation. As early as 2023, in an internal letter, he required every employee, product, and business to fully embrace AI, and encouraged employees to use GPT for collaborative work to achieve better performance. This all-staff letter is a continuation and deepening of that approach.
