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Wawa-branded EV chargers are expanding beyond Tesla
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Wawa is expanding its branded electric vehicle charging network beyond Tesla, partnering with Electrify America to launch Wawa-branded DC fast chargers at eight Pennsylvania stores this year. The convenience store chain, which introduced self-branded Tesla Superchargers earlier this year, will now operate fast charging stations under its own name using Electrify America's white-label platform.
Electrify America will supply equipment, software, and network support while Wawa owns and operates the stations. Five of the eight locations will offer both NACS and CCS connectors with speeds up to 400 kW, while three will feature CCS-only chargers at up to 350 kW. Although EVs only draw what they can accept, the 400 kW hardware places these among the fastest public chargers currently deployed in the US.
The specific sites span Bristol, Allentown, Quakertown, Upper Darby, Phoenixville, Media, Williamsport, and Reading. Wawa's senior vice president Rich Makin said owning the chargers allows the company to provide more options across 14 states and described the rollout as a test of Wawa-owned charging. Bringing the infrastructure in-house gives the retailer greater control over reliability, branding, and customer experience, encouraging drivers to grab coffee or hoagies while waiting.
Wawa already hosts Tesla and IONNA fast chargers, and the new self-branded stations do not replace those partnerships. However, they signal a strategic shift toward a more direct role in electricity sales as EV charging becomes integral to convenience store business. Wawa has not yet announced individual opening dates or pricing.
The move reflects a broader trend of retailers integrating EV charging as a core amenity. By leveraging Electrify America's platform without the bulky branding, Wawa can build its own charging identity. This trial in Pennsylvania may set the template for future expansion across its footprint.
For now, the eight stations represent a modest but significant test. If successful, Wawa could accelerate its branded charging rollout, transforming its locations into energy hubs. That would not only boost foot traffic but also position the company as a key player in the EV infrastructure landscape.
