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Belkin’s first trackers come ready to attach to your gear
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- DeepHorus
Belkin is entering the tracker market with its first four devices, designed to work with both Apple's Find My and Google's Find Hub networks. This launch moves Belkin beyond its traditional role as an accessory maker for products like AirTags, now offering its own competing hardware. The new trackers aim to solve a common pain point for users by eliminating the need for separate cases or key rings.
Unlike competitors such as Apple's AirTag or Google's new Pixel Tag, Belkin's devices come with integrated attachment points. Each tracker is ready to clip onto keys, bags, or wallets right out of the box. This integrated design philosophy is a key differentiator for the brand's initial product lineup.
The lineup includes four models at different price points, available starting this month. The most basic model is the $14.99 Belkin SureFind Spot, which includes a metal key ring. For $24.99, the SureFind Loop Cable Tag adds a secure loop that doubles as a short USB-C to USB-C charging cable.
For tracking wallets without bulk, the $26.99 SureFind Card is a credit card-sized option with an IP68 water resistance rating. It can survive prolonged submersion, though Bluetooth tracking won't work underwater. The premium $39.99 SureFind Wallet Stand magnetically attaches to phones, acts as a stand, and blocks RFID signals to protect cards.
The SureFind Spot, Loop Cable Tag, and Card are expected to launch this month. However, the top-tier Wallet Stand will not be available until October. This staggered release allows Belkin to address different user needs and budgets throughout the quarter.
Belkin's entry intensifies competition in the personal item tracking market, which has grown significantly with Apple and Google's network offerings. By leveraging its established accessory expertise and offering a complete, ready-to-use solution, the company is positioning itself as a convenient alternative for both iOS and Android users. The success of these trackers may hinge on the reliability of their cross-platform compatibility and long-term battery life.
