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Apple’s foldable ‘iPhone Duo’ will reportedly start at $2,000
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Apple is reportedly set to unveil its first foldable smartphone, the iPhone Duo, with a premium starting price of $2,000. According to a midnight report from Bloomberg's Mark Gurman, the device will launch during Apple's upcoming event, marking the company's official entry into the foldable market.
The report indicates the iPhone Duo will ship in October, available in two colors: white and dark blue. The base model is said to come with 256GB of storage at $2,000, while a high-end version with up to 2TB of storage could cost around $3,000.
This pricing positions the iPhone Duo above key competitors like the Google Pixel 11 Pro Fold and the standard Samsung Galaxy Z Fold 8, both of which start at $1,899. However, it would be slightly cheaper than Samsung's top-tier Galaxy Z Fold 8 Ultra, priced at $2,099.99.
Functionally, the foldable iPhone is expected to feature advanced multitasking capabilities. Rumors suggest it will support running side-by-side iPhone apps, offer iPad-like multitasking, and be compatible with the Apple Pencil for stylus input.
The use of the 'Duo' name is particularly noteworthy. It references Microsoft's ill-fated Surface Duo line, a dual-screen device that was not a commercial success. The move suggests Apple may be confident it can redefine the form factor where others struggled.
The high price tag underscores the device's status as a flagship product aimed at early adopters and professionals. Its launch will be a critical test of consumer demand for premium foldable technology from a major brand.
All official details are expected to be confirmed at Apple's event, scheduled for 1 PM ET / 10 AM PT. The unveiling will represent a significant strategic shift for the iPhone lineup and could influence the broader smartphone market's direction.