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Apple’s first live music venue is opening beneath its UK headquarters
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Apple is preparing to open its first-ever dedicated live music venue in the United Kingdom, a significant move that underscores the tech giant's deepening investment in the music industry. The new venue, named Apple Music Hall, will be located beneath Apple's European headquarters in London's iconic Battersea Power Station. It is scheduled to open on September 28th, with details about the inaugural performance still to be announced.
This development marks a major physical expansion for Apple's music division. The company previously hosted the annual iTunes Music Festival in London for a decade, featuring major artists like Lady Gaga and Adele, before cancelling the event in 2017. The new hall signals Apple's return to the live music scene in a permanent, state-of-the-art capacity.
The 600-capacity venue is designed for both performances and recording sessions. It features a flexible 38-foot-wide stage and a 48-speaker spatial audio system. The space is also fully equipped for high-end broadcasts, with wiring for over 16 cameras and two dedicated recording studios backstage.
Apple's vice president of Apple Music, Oliver Schusser, emphasized the company's longstanding connection to music, from the iPod to Apple Music. He stated that the hall represents an "unprecedented step" in supporting artists and fans. The intimate layout is intended to balance personal connection with top-tier production values.
The venue is part of a larger hub, as Apple is also opening new Apple Music radio studios at the same location. All of the company's London-based radio shows will broadcast from Battersea Power Station. Global creative director Zane Lowe expressed excitement about creating new opportunities to connect artists and fans.
The opening enriches the cultural significance of Battersea Power Station itself. The restored Art Deco landmark, which reopened in 2022, famously appeared on the cover of Pink Floyd's 1977 album Animals. Apple Music Hall adds a contemporary, high-tech chapter to this historic location's musical legacy.
Looking ahead, Apple Music Hall establishes a permanent, flagship venue for the company's global music strategy. It provides a direct platform for live performances, exclusive content creation, and artist collaboration. The facility positions Apple as an active curator and producer within the live entertainment space, not just a distributor.
