Updated Google privacy policy says your Gmail might be used for advertising

Google updated its privacy policy on October 16 in a change that could let data from Gmail, Drive, and Photos influence advertising. Android Authority spotted the revision, which removes an explicit promise against personalized ads based on those services. The shift matters because Google is the world’s largest advertising company and holds vast personal data.

The old policy said, “We don’t show you personalized ads based on your content from Drive, Gmail, or Photos.” The updated text drops that categorical limit. It introduces language that opens the door when such data is shared with other Google services.

That possibility is tied to Personal Intelligence, released in early 2026. The system lets users connect data from multiple apps to Google AI products, including Gemini and AI Mode search. Google says added context improves answers, but the setup creates privacy risks.

Gemini does not currently show ads, but AI search tools may display sponsored content. The policy appears to acknowledge that data shared with AI search through Personal Intelligence could contribute to ad personalization. Summaries and insights from Gmail or Photos could therefore indirectly shape ad targeting.

Google insists ads are not based “directly” on personal data. It said connecting apps is opt-in and ads remain relevant to queries, response context, and interests. Google added that ads will not be based directly on a Gmail inbox or Photos library and that sensitive information will not tailor ads.

Still, the statement effectively confirms that Workspace and Photos data may inform ads when users enable Personal Intelligence and interact with AI Mode. The policy now makes clear that personal data can be an element of ad targeting in AI search. Users and regulators are likely to watch how Google implements the opt-in controls.

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