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Trump Media’s bitcoin holdings shrink as crypto losses hit $361 million

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Trump Media and Technology Group's bitcoin holdings shrank during the second quarter, as falling crypto prices saddled the Truth Social parent with $360.6 million in losses for the first half of 2026. The company held 9,477.16 bitcoin at the end of June, down from 9,542 at the end of 2025. The fair value of that position tumbled to $557 million from $836 million over the same period. A significant chunk of the bitcoin was tied up as collateral, with 4,260.73 BTC pledged against convertible notes and another 2,077.34 BTC pledged for its bitcoin options strategy as of June 30.

The company's Cronos-related digital asset also suffered a steep drop in value. Trump Media recorded $360.6 million in losses on digital assets and digital assets pledged during the first half, much of it unrealized. These figures reflect the broader crypto market downturn that has hit many corporate treasuries holding digital assets. The company is majority owned by the Donald J. Trump Revocable Trust, controlled by Donald Trump Jr., one of the president's children.

The results landed only days after Trump Media pared back parts of its crypto ambitions. On Friday, Trump Media, crypto exchange Crypto.com, and Yorkville Acquisition mutually terminated their proposed business combination to establish Trump Media Group CRO Strategy, a publicly traded company designed to build a large CRO treasury. The companies cited "prevailing market conditions, and shifting business and stakeholder priorities." They also abandoned a separate partnership under which Crypto.com would have serviced certain planned Yorkville America exchange-traded funds.

Yorkville America said its existing and future ETF plans otherwise remain unchanged. This retreat marks a notable reversal for a company that had aggressively expanded into digital assets under President Donald Trump's influence. The loss of $360.6 million could pressure Trump Media's balance sheet and investor confidence. Moving forward, the company's ability to weather continued crypto volatility remains uncertain, especially as regulatory and market conditions evolve.