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The New York Times is in talks to buy Letterboxd for around $330 million
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The New York Times Company is in exclusive negotiations to acquire Letterboxd, a social network for film lovers, for around $330 million, The New York Times reports. The talks place the Times Company ahead of other rumored suitors. A completed deal would be another significant acquisition for the media company.
Letterboxd has built a devoted audience among movie fans who log films, rate them, and share reviews. Recent speculation linked Sony Pictures Entertainment and A24 to a possible purchase. The New York Times reports the Times Company is now the buyer in talks.
The negotiations have included a possible structure in which Letterboxd’s co-founders would stay in charge but report to a Times Company executive. Letterboxd would likely remain standalone for the “foreseeable future,” according to the report. The company would also integrate the Times Company’s advertising technology.
The discussions remain unconfirmed. New York Times spokesperson Charlie Stadtlander declined to comment. Letterboxd and parent company Tiny Ltd. did not immediately reply to a request for comment from The Verge.
A purchase would follow other Times Company deals, including Wordle in the “low seven figures,” Wirecutter for “slightly more than $30 million,” and The Athletic for $550 million. Those acquisitions show a willingness to spend on digital audiences and subscription products. The reported $330 million price would be substantial but below The Athletic deal.
For the Times Company, Letterboxd could add an engaged film community and new advertising inventory. Its social features could complement entertainment coverage and subscription strategy. Keeping Letterboxd standalone may help preserve its brand and user base.
The talks are not a confirmed sale; terms could change. If completed, the acquisition would extend the Times Company’s reach into social film discovery. It would test whether a legacy media company can operate a niche network without alienating its community.
